The French-Argentinian driver made the announcement on his social media, asking fans to create a special helmet design and submit it through Instagram or Twitter with the hashtag #SachaDesign by 23:59 JST on October 22.
Fans can use traditional or digital methods to create and submit up to four designs to the competition.
The winning design will be worn by Sacha at the final Super GT race of the 2020 season, held at Fuji International Speedway at the end of November. The helmet will then be auctioned off after the end of the race to raise money for Kotsuiji.
Kotsuiji is a charity that helps financially support educational costs for children who have either lost both parents or their father in a road traffic accident, and are in financial difficulty.
This support ranges from rent support or operating student dormitories in the Tokyo and Kansai areas in Japan, to school scholarships and support for high school students to undertake overseas language.
Sacha learned about the charity and the work that they do while living in Japan, and wanted to do what we could to help the charity provide the support that can keep teenagers and young adults in education, and give them an equal opportunity to succeed.
The focus on the effect that road traffic accidents can cause also links in with motorsport and the campaign from the FIA to improve road safety and educate road users on the issue.
Sacha is excited to be able to get fans involved in his season and that it will be for a good cause.
“I’m excited to be able to run this competition to celebrate my first season in the GT500 class of Super GT. As the season was delayed and circuits closed to the public because of Covid, I wanted to get fans involved in a different way, and also support a great cause like Kotsuiji at the same time.”
All the information about the competition, including the terms and conditions, can be found on at https://www.sachafenestraz.com/helmet